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The training and business development aspects of this opportunity are provided through our personally mentored Web Consultants Protégé Program. This is without a doubt the most effective marketing training course for anyone involved in selling web related products and services.
Once you have completed this program, you will know how to effectively market your services and gain an advantage over 99% of web agencies out there.
Below are the main modules of the program:
- Targeting a niche
market that you can dominate:
The first step is to find a niche since these
are the most profitable markets online. This
can be done by researching the market based
on factors like accessibility, ability to
spend, size, industry and so on.
- Researching the
compelling problems and needs of your target
market:
Now, research the compelling problems
of your niche and develop specific and focused
solutions to overcome their problems.
- Developing unique
packages and solutions that solve your market's
compelling problems:
You can offer your client'spackaged solutions
by combining all the elements required to
solve your client's' problems including services,
process, training, support, guarantees. This
means you won't be selling the same as everyone
else - it will be a unique offering specific
to your target market.
- Creating an effective
marketing message:
This marketing message should be aligned
to the benefits of your solutions and the
concerns of your niche that differentiates
you from your competitors.
- Building a custom
website that focuses on your target market's
problems and how you can solve them:
Your website needs to show your prospective
client'sthat you understand their needs and
have the solution to their problems, while
building credibility through useful content
and getting them to leave their contact details
for follow-up.
- Developing free
and chargeable information products:
These are used to build credibility, generate
leads and add an additional revenue stream.
A short downloadable report is a very effective
lead generation method, which also builds
credibility and pre-sells your prospective
client'son your expertise by showing you understand
their problems and how to solve them.
- Putting it all
together in an effective low cost marketing
plan:
This should combine the best online and
offline promotional methods used in conjunction
with an offer of a free report prepared in
the previous step to generate targeted leads.
The method used can include search engines,
article submission, PPC, ezine sponsor ads,
affiliates, joint ventures, direct mail, advertising
... but should only be used to offer a free
report and not make a direct offer.
- Develop a prospect
follow-up system:
Once you have the leads, then the prospects
should be followed up with ongoing useful
content through a newsletter, ezine or other
means to educate them on the seriousness of
their problems and that you have the solution.
When their situation reaches the point where
they need to act ... you will be their first
choice. This way you can generate as many
client'sas you can handle.
- Develop a pre-qualification
system and fulfilment process:
The purpose of the educational follow-up
system is to educate the prospect to the point
where their passive need become an active
want that they have to act on, right away.
This is the type of prospect you want to deal
with. All prospects aren't created equal and
you need to ensure that most attention is
being paid to those who are most qualified.
This means they have a problem they need to
act on urgently; they have set aside a budget
and have the authority to make a buying decision.
- Develop a consultative
marketing system:
Once you have a qualified prospect you
need to conduct a needs analysis to determine
their exact requirements. This is basically
a questionnaire that asks a number of specific
control questions in a certain manner. This
provides the specifications you need, while
showing the prospect you understand their
situation and showing them how you have the
solution to their problems.
- Develop a project
management system:
Once you've made a sale and got the project,
you're only half way. Good project management
is critical to making your project a success
and maximising future projects. You need a
plan that keeps the project on schedule and
to budget, that ensures a smooth execution
, keeps your client happy and establishes
your professionalism.
- Develop an ongoing client
relationship strategy:
Based on the previous steps of establishing
credibility, educating your client, showing
your understanding of their need and proving
your professionalism, you will have laid the
foundation to a long-term business relationship.
This ensures continual repeat business and
a high lifetime value for every client.
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