The Services An Internet Consultanat Can Provide

Yesterday, we discussed the essential ingredients for success. So, that covers all the background information. Today, we will move on to the first of the vital ingredients.

The first key to running your own successful internet consultancy is being able to offer a complete range of cutting edge ebusiness solutions. The full range of services an internet consultant needs to offer are shown on page 18 of the FREE REPORT. 

Anyway here are the important points to consider:

1. You need to be able to offer a complete range of web solutions to cater to all your client'srequirements.
2. The services you provide need to be competitively priced.
3. The services you offer need to be of the highest quality to impress your client's.
4. These need to be delivered on time and to your client's exact requirements.
5. You need the capacity to deal with multiple projects at the same time to ensure you never have to turn work away.
6. You need to be able to package your services, allowing you to differentiate yourself from other agencies and make it easy for your client'sto order.
7. You need to be able to provide these services under your own brand name on a private label basis.
   

Let's deal with these seven important issues one at a time:

 

SERVICES YOU CAN OFFER

The range of internet services you can offer is vitally important. client'shave very varied needs and to maximize your earning potential, you need to be able to offer web solutions to solve all their needs and problems. This is where many small consultancies throw away a lot of potential income. client'scome to them through recommendations or having had work done by the agency before but it has to be turned away because the agency doesn't have expertise in the area the client seeks.

The way to maximize your earning potential is to be a full service agency. Capable of providing solutions for all your client'sneeds ... this is your client'sprime concern. They have business issues that need to be resolved ... if you can do this and show your credibility, then the business is yours. If you can't offer a solution, then they will have to go elsewhere. Once this happens, and if they find that the other agency they used does a good job and can provide a more comprehensive range of solutions than you could, you may lose that client forever. The true value of a client is their lifetime value during which they buy from you many times as they upgrade their website. It is therefore of the utmost importance to ensure that you can cater to all your client'sneeds to maximize your earnings. Unfortunately, this has only been possible for the largest agencies ... until now!

COMPETITIVE PRICING

Along with a comprehensive range of services, you also need to be able to offer your services at competitive prices. Although pricing isn't the most important issue that client'sconsider when choosing an internet consultancy, it is a factor. The business development system described in the free report will build your credibility and when the client is ready to buy, you will be the first choice and therefore client'swill be willing to pay more for your services than other vendors. However, if you are not only the preferred choice but also competitively priced, then it will be far easier to secure new client's. Also, as it is the lifetime value of your client'sthat is important, attracting a new client with competitive pricing is a wise decision as you can'then earn a lot of future income from that client. In fact, something we have discovered is that offering competitive prices can actually result in the client spending more than they intended. The reason for this is as they can afford more additional features they can become carried away, thereby increasing the size of the order!

HIGH QUALITY

It goes without saying that quality should never be compromised just to keep prices low. This is false economy and will harm your relationship with the client, prevent them from ordering from you again and probably warning others about you. So, when you provide services, whether you are doing it in-house by yourself or using your own staff; outsourcing to offshore or onshore agencies or buying a franchise ... you need to be sure that the development work is of the highest quality.

DELIVERY

Along with quality, it is important to ensure projects run smoothly, on schedule and to your client's exact requirements. This comes under the area of project management. A well-executed project that keeps your client happy will ensure a long term and prosperous future with many repeat sales.

CAPACITY

This is another vital aspect that can severely limit your earnings if not handled properly. It is one of the biggest arguments for outsourcing your projects rather than doing it yourself or using a small in-house team. The nature of this type of business is you will get many peaks where many projects come along at the same time. If you don't have the manpower to handle al this work, then it means you will have to turn client'saway! This is something you never want to do for the same reasons given under the range of services ... because you may lose the client forever to another agency and miss out on the lifetime value and repeat business that client would have brought you.

PACKAGING

This powerful factor that can multiply your profits and increase your conversion rate many times over is proper packaging of your services. What this means is instead of selling services ... you sell solutions that solve the most compelling problems of your target market.

These packages should contain everything needed to be a total solution. It will consist of services, processes, training, support, guarantees and other factors needed to make it a total solution. This packaging will be attractive to client'sas they will see a solution to their problems or needs instead of just a product or service. It also has the benefit that it is easy for a prospective client to make a buying decision and place an order.

The problem with services is that they are intangible. However, by packaging your services you turn them into something tangible that has features and specifications like a product. By doing this, it makes it easier for a client to order.

So, in short, proper packaging brings tangibility to your service, so your client knows exactly what he or she is going to get. Since it right away addresses their most compelling problem, it makes it easier to make a purchasing decision.

SELLING UNDER YOUR OWN BRAND

If you were to take the route of going it alone this point will be automatic, as you will obviously sell these under your own company name. However, if you go for one of the other routes such as a franchise, agency or affiliate, then this becomes a major issue.

As an affiliate, you will definitely not be able to resell the services under your own brand or have any flexibility.

With franchises, the brand is very important to them. They will therefore give very little control of the services in terms of pricing, packaging and branding. You may be given some small leeway here for some franchises ... but not too much as a consistent brand image is very important to the franchise head office.

Just consider a MacDonalds franchise. Each restaurant has to sell the same meals, under the same names, prices and packaging. The franchise owners aren't allowed to start changing any of these elements. It is the same with most franchises.

The other option is an agency. This covers a whole host of options. Most are like franchises are give you no flexibilty. For others, you are what is know as a VAR or value added reseller. Here, you have a little control to bundle services together. Some agencies however are what are known as private label. This allows you to resell under your own brand. You usually have control of pricing as well. The problem is this type of opportunity is rare and when offered is normally as expensive as a franchise.

Fortunately, MyWebAgency.com is such an opportunity. It is a fully private label, provides total flexibility and we actually help you put together packaged solutions that your target market will love.

The Services You Can Offer as a Reseller With MyWebAgency.com

MyWebAgency.com has incorporated all these seven points into the portfolio of services that resellers can provide. You can see the full range at

http://www.mywebagency.com/services.php and http://www.mywebagency.com/order.php

We have put together what is probably the most comprehensive range of services you will find anywhere. This means that no matter what your client'srequire, you will become their ultimate source for providing the solutions they need and want - no matter what that may be.

These services are provided under your own brand name; at a price and quality your competitors won't be able to match and are implemented with the highest international standards of project management and quality control.

Lastly, we give you total flexibility and assistance to package your services into unique solutions that solve you client'scompelling issues, while differentiating you from your competitors and making you the obvious choice. In fact, we play a major role in helping you put together these packaged solutions.

This gives you a huge advantage over any local agencies and provides you with a ready made business with in-built repeat sales as your satisfied client'scome back to you again and again for additional services and upgrades.

I'm sure you can see the huge potential of this business through the sheer amount of services you'll be able to provide.

We are sure you'll agree that there really is nothing else like this opportunity available anywhere - and this is just the first of the main ingredients - we still have the other two aspects of the business to cover. Tomorrow, we will focus on business development and marketing.
 
If you can't wait until then you can view it HERE:

Regards,
MyWebAgency Support
Digital Media Solutions Ltd

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