How To Differentiate Your Consultancy From Your Compititors

Yesterday, you learnt the vital role customer service and support play for an internet consultancy business and how to keep your client'shappy in the process. Today, we will be showing how to differentiate your business from all the other consultancies out there. This is also covered on page 39 of the Free Report.

In today's competitive markets for a business to succeed it's essential to differentiate themselves from their competitors. Unfortunately, most business opportunities fail to recognize this and put you at a severe disadvantage.

Turnkey opportunities don't offer the flexibility to differentiate your business. This results in oversaturated markets with many sites, all selling the same products to the same markets. This is why we don't recommend affiliate programs selling web services as a viable option.

Franchises overcome this problem by offering limited territories. This has the problem of also limiting your earning potential, as you can't follow up on referrals - one of the best sources of quality customers - outside your territory. You are also limited to how you are allowed to package your services and the parent company's brand.

For those people who decide to go it alone, they rarely understand how to properly market themselves or differentiate their business. The same applies to those who set-up their own companies and outsource projects.

So, today we will cover what you should be doing to differentiate yourself from your competitors and maximize the earning potential of your consultancy.

Below is an extract from page 39 of the FREE REPORT on how to differentiate your business:

5 THINGS YOU NEED TO DO TO DIFFERENTIATE YOUR CONSULTANCY

1.Packaging Your Services
2.Targeting a Specialist Niche Market
3.Setting Your own Pricing & Territory
4.Your Marketing Message and USP
5.Unique Content and Information Products

PACKAGING YOUR SERVICES: this is extremely important for any service business ... particularly one as competitive as selling internet services on the web. Every other agency out there is selling similar services ... so why should a prospect select you rather than thousands of other agencies all offering the same. The easiest way to differentiate what you offer is to research your market to find their compelling problems, then create a package of services that solves this problem. You are then selling a specific solution instead of being just another service provider. This also makes your services tangible like a product and easy for prospects to buy.

TARGETTING A NICHE MARKET: Every business client would prefer to hire an agency that specializes and knows their industry rather than a general agency. Bearing this in mind, it's surprising why so many agencies focus on general markets. By specializing on a niche, you can become a market leader and the first choice for any company looking for your type of solution in that market. By specializing, you not only increase the demand for your services but also increase the size of your market from local to international. The reason for this is companies are more willing to deal with a specialist overseas company than a local generalist. By specializing you can multiply your turnover considerably.

SETTING YOUR OWN PRICING AND TERRITORY: This may not seem like a big issue to someone going it alone, but if you buy an agency or franchise ... then you will have no control of your pricing, territory, packaging your services or even how you sell your solutions.All of these will be determine by the franchise head office. While being given a unique territory will protect you from other franchisees for the same company ... it will do nothing to help you compete with other agencies, most of who will have far more freedom. So, be aware that if you buy a franchise, you will be at a disadvantage compared to other agencies who have no restrictions.

YOUR MARKETING MESSAGE & USP: Your website, sales letters, brochures and leaflets are where you need to be getting across that you are different from your competitors. It should clearly show who you are targeting, the compelling problems of your market, your solution and what makes you different e.g. your unique selling proposition. It's therefore essential that you don't just use a template based website and standard content used by many other people. Your website design and content need to be unique ... this is covered in the next section.

UNIQUE CONTENT AND INFORMATION PRODUCTS: A very effective way to generate highly qualified leads, build credibility and differentiate your brand is to create unique content such as articles and free reports that can be downloaded. By targeting this to a niche market, it can establish you as a market leader who is highly knowledgeable about your market's problems.

HOW MYWEBAGENCY.COM ENABLES YOU TO DIFFERENTIATE YOUR BUSINESS.

As you can see, most options for getting started in this business place restrictions on how you can differentiate yourself ... a factor that all top marketing experts agree is essential to build a successful business.

The alternative is MyWebAgency.com, which was designed to give you total flexibility in how to run your business. The powerful business development plan has all the essential elements shown above allowing you to totally differentiate your business.

You have no territorial limitations, but can'target specialized niche markets. You can set pricing at levels you choose while being able to create unique packaged solutions for your niche that solves their compelling problems.

You will also get a custom designed website that is unique to you and through the steps of the mentored protégé program will be able to create a unique marketing message, content and reports with the help of our professional copywriters in the shortest possible time.

Tomorrow, we will take a look at the two approaches to running your internet consultancy.

If you can't wait until then you can view it HERE:

Regards,
MyWebAgency Support
Digital Media Solutions Ltd

P.S. Don't forget - Order before the special offer deadline expires and the set-up fee will be waived completely. This is equivalent to a huge $500 discount.

P.P.S. Also remember that places are strictly limited to 50 new sign-ups per year,
which will be allocated on a first come first served basis. So, please order quickly to avoid disappointment.