The Reasons Turnkey Plug-n-Go Business Opportunities Fail ... and Why You Need A Personal Mentor

One of the most common claims that today's internet business opportunities make are that they are "turnkey" or "plug-n-go". Both terms mean the same ... a one size fits all system that everyone can follow step-by-step to succeed. In fact, many even claim that you can succeed without needing to follow any steps. These systems are supposedly so refined you just have to signup, set your preferences and everything happens automatically!

Unfortunately, the sad truth is that for most people, these turnkey opportunities fail miserably. In this article, we will explore why this is so and what the solution is.

So why do turnkey opportunities fail for so many people? This can be summed up in one word ... "differentiation".

All successful marketers know that any business has to differentiate itself from its competitors by offering something that other businesses in its market don't offer the customer. This could be different pricing, customized products, a better guarantee, better service or any combination of factors. This is also known as a unique selling proposition.

Without a unique angle that sets you apart from your competitors your business will be dead in the water unless you are already a market leader.

Just ask yourself why would a customer buy from you when there are thousands of other companies out there offering exactly the same. Why would they buy from your new relatively unknown company instead of the market leader who is trusted and respected.

The answer is that there is no logical reason and they won't buy unless you can differentiate your business.

The problem with "turnkey" or "plug-n-go" opportunities is they provide absolutely no way to do this.

Another major factor is that everyone is different. We all have unique traits, experiences and backgrounds. What works for one person with particular qualities will not necessarily be suitable for someone else.

As your own comfort level and attitude play the most important part in determining your success in any business (assuming of course you have a good product to sell and a proven marketing system to begin with), then it can be seen that a system that works for one person may not work for someone else.

The final factor is the lack of support. Now don't get me wrong ... a number of plug-n-go opportunities do have support teams there to help you. Unfortunately, they are mostly answering from a knowledgebase of frequently asked questions and aren't really giving you a personal response. What I am really talking about is the type of support you need to be successful. Most people will just give up or not even get started in most opportunities. The reason for this is everything seems so overwhelming. This is where real support, advice and encouragement would really make a difference... but just isn't available in most cases.

There are three main types of turnkey opportunities:

1. You get a fixed standard formula for selling their product.
   
   
2. They give you an instruction manual on how to apply their "system" to a specific type of product.
   
   
3. Then there are the worst kinds, which supposedly work for any type of product, service or market.

The first kind quickly result in over saturated markets with hundreds of people who have bought into the system all using the same strategies and mediums, adverts and copy to sell the same products. The early adopters will make money for a while before the market becomes saturated and then no one makes any worthwhile money.

The second kind is not quite as bad as the first type. As it is not a complete business and just a marketing system that focuses on a particular type of business opportunity, product or service, it takes longer for saturation point to be reached as there is a little flexibility in the offer ... but eventually the market will again become saturated.

The third kind looks at first glance to offer the most potential as there is more flexibility. Unfortunately, this type falls down flat because a one size fits all just doesn't work. Clearly the basics of marketing remain the same for any business... but these are really the most basic of rules. Every industry is unique and within the basic rules of marketing there are a lot of variations. Any one size fits all approach is not worth spending your money on, as you can easily get basic marketing information for free. It's the specialized insider information you need to pay for.

So that explains the three types of "turnkey" opportunity and why they don't work ... but what is the solution. The answer is simple... PERSONAL MENTORING!

This takes any opportunity to a completely new level.

Before I go any further, I'd like to clear up one thing. Personal mentoring isn't the same as having a sponsor in a network marketing company. In most cases, the sponsor will have little more experience than you.

A good mentoring program on the other hand will give you access to someone with a lot of experience in the business they are coaching you on. They will know what it takes, be able to tell you how to avoid the pitfalls and really guide you to achieving success. This is not a hit and miss approach.

A good mentor really can guarantee you succeed. They can customize a business development program that specifically suits your unique qualities. A program you will be happy with and be able to stick to. As long as the opportunity they are mentoring you on has a quality product with a good demand, is competitively priced and offers an effective way of reaching this market ... then they can'take you by the hand to build your business step-by-step.

This is how all real businesses succeed. They don't make fortunes overnight. They are built steadily following sound principles. When all these vital ingredients are brought together by an experienced mentor the sky is your limit. The mentor can'take you from where you are now to where you want to go in the shortest possible time.

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